About Tamara Balster

I am the owner of a successful advertising marketing firm. with over 30 years experience, of which 17 of those years spent developing my own company.  Now you are probably asking your self, "Why Sled Dog Marketing?"  
I grew up on a farm in North Dakota and have always been an avid winter sports fan.  Five years ago, I decided to experience the Iditarod as an Iditarider.  This began a love for the sport and of course the dogs.  

Since that time, I have been to the Yukon and Alaska at least two to three weeks each season spending time doing the thing I enjoy most..... Mushing and of course the Dogs! 

Each experience teaches me more about the sport and the dogs.  I have also learned that dog care and racing are very expensive.  Costs for running a kennel and dog team go up, while the purses for races have not kept pace.  Taking care of a kennel is demanding so owners may not have the time to consider marketing.  

My vision is to shine a positive light on the sport while promoting individual race teams or kennels in order to keep the sport alive through sponsorship and individual funding for kennels and teams.